Tim Gatt
Multiplatform
media consultant

Helping you to successfully reach and engage your audiences on social, digital, TV and radio, in a competitive and constantly changing media environment

About Tim Gatt

I am an experienced multiplatform communications expert, with an accomplished track record of creating audience-centred strategies, creative and impactful content, insight-driven innovations and editorially-rigorous solutions to issues.

My deep understanding of a wide range of media channels has been developed while working at senior levels at Sky News, ITV News, The Sun, three high-profile government departments and top digital agency, Edmonds Elder.

I have led teams of social media specialists, creative content makers and digital marketing experts, plus ran major news sites and TV news shows.

Adapting to change – and seizing opportunities

Throughout my career, I have quickly adapted to the changes in how we consume media, information and entertainment, and seized upon the new and emerging opportunities to better connect with the people I’m trying to reach.

I’ve embraced the potential of Twitter back then and TikTok now to revolutionise how I find and tell stories, successfully demonstrated a quicker, more engaging way to update the news online with the ITV News livestream and delivered a more punter-friendly approach to covering politics with SunNation for the 2015 election.

I have refocused efforts in Whitehall to create sharable, informative and powerful content rather than rehashing press releases.

Reshaping content, channels, strategies and teams around audiences

I have driven cultural change in workplaces and newsrooms to better serve those we’re trying to target, when competition for their time and interest has never been tougher.

Innovating and constantly learning

Outside of work, I never stop developing my multimedia skills and testing formats – from building successful social accounts about wrestling and alcohol-free beer, to presenting and producing Sorry You Went Viral, a show about the human side to popular posts.

How can I help? Get in touch

How I can help you

We’re in a period of turbulent change in how audiences use social, digital, TV and radio and what platforms regard as important or relevant posts.

What we thought worked on these channels isn’t as effective anymore.

I can help you to navigate through these unsettling times.

Each client’s issue is unique and their solution is tailored accordingly.

I can work with you in a small session, for a one-off project, or on an ongoing retainer.

I am also available for commentary and panel discussions.

Multiplatform channel strategy review

I take a detailed look at your current performance on some or all of your media platforms and identify ways to improve targeting and engaging the people you want to reach and provide easily actionable recommendations.

I can also help you to implement those changes.

Content and messaging review and co-creation

I work with your content production and marketing teams on refining and optimising what you want to say and how to say it, for different forms of media and audiences.

I ensure your posts are creative and also land messages clearly and effectively.

Digital leadership and transformation coaching and training

Throughout my career I’ve championed and encouraged a culture of creativity and innovation, constant change and digital transformation, to keep pace with the shifts in media use.

I can advise you and your senior leadership team on how to create and foster a supportive environment and keep momentum on these important projects.

Help in communication crisis situations

I have significant experience in crises scenarios, both in reporting and responding to them.

If you’re in a fast-paced, reputation-damaging situation, I can help you quickly draw up and implement a multiplatform plan.

Contact details About Tim Gatt

Analysis

mum and daughter on school run, listening to DAB radio

1 Comment

Contact details

Get in touch if you would like to have a chat about what I can help you with.

Either use the email form, or tap/click on the relevant button below.

You can also follow my analysis on the ever-changing media environment and what it means for you and your organisation by signing-up to my newsletter:

Subscribe

Tim Gatt
Multiplatform
media consultant

About Tim Gatt

Adapting to change – and seizing opportunities

Reshaping content, channels, strategies and teams around audiences

Innovating and constantly learning

How I can help you

Multiplatform channel strategy review

Content and messaging review and co-creation

Digital leadership and transformation coaching and training

Help in communication crisis situations

Analysis

Harnessing the power of commercial radio for news stories

Sharing is caring: Focusing on making sharable social content

Should my organisation leave Twitter/X – or stay on there?

Contact details

Tim Gatt Multiplatform media consultant

About Tim Gatt

Adapting to change – and seizing opportunities

Reshaping content, channels, strategies and teams around audiences

Innovating and constantly learning

How I can help you

Multiplatform channel strategy review

Content and messaging review and co-creation

Digital leadership and transformation coaching and training

Help in communication crisis situations

Analysis

Contact details

Tim Gatt
Multiplatform
media consultant