How we need to think about social media is changing. Twitter and Instagram explain why creators should be focusing on making sharable posts and content to boost visibility and reach

There's been a lot of talk about TikTok and the power of…

Google's core algorithmic changes have had a jaw-dropping impact on some big publishers that use affiliate marketing and voucher code pages. But the benefit will likely be seen by users.

With Facebook and LinkedIn investing in vertical video players, you may feel the urge to make more videos, and imitate popular styles, like MrBeast. But it may not be right for you - learn why.

Ciaran Martin, the former head of cyber at GCHQ and chief at the National Cyber Security Centre says the US TikTok ban row "is mostly an issue both about geopolitics, and influence and control over the Internet" - read what you should do about using the app.

Learn why the media environment is so fragmented - but TV is still the most trusted medium. And why a sophisticated audience segmentation approach is now needed.

Less is more when it comes to content is my analysis of the new Reuters Institute for the Study of Journalism report, ‘Journalism, media, and technology trends and predictions 2024’.

What the decision by Twitter to remove headlines from Twitter cards and link posts means for you - and tips on what to do.

Want to know if X Premium, formerly known as Twitter Blue/X Monetization, is worth it for you? I can show you if I made any money from it.

There’s been a lot of hype and excitement about Meta's Threads, especially from those disillusioned with Twitter, but I wouldn’t be rushing to ditch the tweets.