LinkedIn share algorithm tips on the best way to get engagement on posts

LinkedIn has shared some really useful tips that could help your posts get better engagement. Here are three important, but really easy things, to know.

1. It’s all about how the algorithm perceives the relevancy of your content to your followers

The timing of the posting, post length and other ‘trends’ don’t matter that much.

For example, if you read a lot of posts from an individual, or like posts about a certain topic/niche, LinkedIn will show you that more often in your news feed – or even as a ‘suggested post.’

“If you can just share knowledge into the world, I guarantee you things are going to work out. They won’t always work out for every single post, but over the length of your posting, it is going to work out for you”

LinkedIn editor-in-chief Daniel Roth

“Right now, content lives and dies on the newsfeed very quickly. We’re trying to collect the sum total of professional knowledge on our platform, and make sure it surfaces whenever you need it”

Tim Jurka, senior director of engineering at LinkedIn

2. Don’t try to ‘game’ the system

I’m sure you’ve seen the post with the teasing/appealing first lines, then you expand the post and it’s something completely different. Or a post that resembles an essay (oh…)

LinkedIn say the algorithm will recognise if lots of people move on quickly from a post, even after tapping on ‘read more’.

3. It’s about targeted, focused reach, not mass reach

The pair say people have always been complaining about ‘reach’, but it’s all relative.

For them, they want to help users connect to a smaller group of people in their industry “who can make a meaningful difference”.

This is from a chat between Daniel, Tim and Jason Feifer of Entrepreneur magazine.

You can read more, or listen to the pod, here.