Be careful! LinkedIn ‘rewrite with AI’ feature uses your expertise for free

If you’ve tried out LinkedIn’s ‘rewrite with AI’ feature – even like me, just to see what it looks like – you may be surprised to learn this.

LinkedIn 'rewrite with AI' button

In its FAQs, LinkedIn say they keep the information and “seek to minimise personal data” entered to train its generative AI software – this is in keeping with other services like Chat GPT.

LinkedIn 'rewrite with AI' T&Cs: The artificial intelligence models that LinkedIn uses to power generative AI features may be trained by LinkedIn or another provider. For example, some of our models are provided by Microsoft’s Azure OpenAI service. Where LinkedIn trains generative AI models, we seek to minimize personal data in the data sets used to train the models, including by using privacy enhancing technologies to redact or remove personal data from the training dataset. Your personal data may be used (or processed) for certain generative AI features on LinkedIn. For example, we process the data that you provide to the generative AI powered feature (e.g. writing suggestions), or that LinkedIn might create if you use a generative AI powered feature (e.g. profile writing suggestions). Like other features on LinkedIn, when you engage with generative AI powered features we process your interactions with the feature, which may include personal data (e.g., your inputs and resulting outputs, your usage information, your language preference, and any feedback you provide). See our Privacy Policy for more information about how we use and process personal data.

My former ITV News colleague, Suswati Basu points out that it also applies to the collaborative articles that you may see in your feed asking for your expert thoughts on a topic.

Example of a LinkedIn collaborative article

Some of you may be OK with that, but think about what you’re happy to give your expertise away for free – or include potentially sensitive information or names of people.

LinkedIn’s FAQs on its use of personal data and gen AI is here.

Read more: LinkedIn share algorithm tips on the best way to get engagement on posts